Ελληνικό λιανικό εμπόριο: ο κλάδος των supermarkets: μελέτη περίπτωσης ΑΒ Βασιλόπουλος Α.Ε.
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Keywords
Λιανικό εμπόριο ; Supermarkets ; Άλφα Βήτα ΒασιλόπουλοςAbstract
This diploma thesis has been prepared by the graduate student of the Department of Economics and Business Strategy of the University of Piraeus, Nezou Christina, with the aim of investigating the Greek retail trade and in particular the supermarket sector.
The supermarket sector is one of the most dynamic sectors of the Greek economy, where there is intense mobility among companies in the form of "partnerships" (mergers, acquisitions, etc.), as well as by the continuous expansion of branch networks throughout the Greek territory. The intense competition among businesses in the industry forces them to constantly seek new survival and growth strategies.
More specifically, the first chapter presents general data on retail trade, second chapter refers to general data for the sector of supermarkets (industry demand and supply, competition), the third chapter presents the financial figures of the sector (market shares, industry concentration, sales ), in the fourth chapter there is a case study for AB Vassilopoulos, and finally, in the fifth chapter some conclusions and forecasts for the evolution of the sector under review are mentioned.