Customer relationship management και συστήματα διαχείρισης ποιότητας – σύγκριση διαθέσιμων λογισμικών
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Keywords
Customer Relationship Management (CRM) ; Συστήματα διαχείρισης ποιότητας ; Λογισμικό ; Σύγκριση λογισμικώνAbstract
Nowadays, companies are competing to satisfy their customers. It is important for business to have a service system that gives them prestige. An important strategy for maintaining a company’s competitiveness is «Customer Relationship Manager» which aims to help business get to know their existing or potential customers and build steady customer relationships for the present and future. Customer data is collected from various departments of the company merged into a central database system and with the assistance of technology is analyzed and distributed to specific sections within the business.The structure of this paper consists of two main parts. The first is referred to the theoretical approach of the subject and the second to the research. The theoretical part reviews the Greek and international literature on the subject. Furthermore, after we have completed the theoretical approach followsthe research methodology, which analyzes the CRM Zoho and Siebel Information systems. In addition in this essay the tasks of the specific information systems are analyzed. Through the analysis we can end up to remarkable results about the importance of these systems for the company and its users and which of the two is more suitable for the company and the user.Concluding, I would liketo say that Siebel and Zoho are quite important for the company and their users.
Postgraduate Studies Programme
MBA TQM International - Ευρωπαϊκό Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων – Ολική Ποιότητα με διεθνή προσανατολισμό (MBA TQM Int)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
142Language
GreekCollections
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Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές