Η ανάπτυξη ιδιολειτουργούμενου δικτύου πώλησης στον τομέα λιανικής εμπορίας πετρελαιοειδών
Master Thesis
Date
2017View/
Keywords
Ιδιολειτουργούμενο δίκτυο ; Πετρελαιοειδή ; Λιανικό εμπόριο ; SWOT analysis ; Petroleum industry and trade ; Self-organised sales network ; Retail trade ; Retail marketing ; Petroleum productsAbstract
The petroleum industry includes the global processes of exploration, extraction, refining, transportation and marketing of petroleum products. The largest volume products industry relates to oil and gas, namely fuel. The petroleum is also the raw material for the preparation of many chemicals, including pharmaceuticals, solvents and fertilizers, pesticides, synthetic fragrances and plastics. In addition, the petroleum industry is vital for many other industries, and is of particular importance for the preservation of industrial civilization in its present form. Therefore, the same oil industry is a critical issue for many countries, given the importance of oil for a large percentage of the world's energy consumption, ranging from 32% for Europe and Asia, up to 53% for America and the Middle East.
The purpose of this study is to investigate factors which contribute effectively to the development of a self-organised sales network in retail petroleum marketing sector, through the implementation of specific fieldwork. They examined key factors in the promotion of the oil market, and found the effects affecting the interests of the private sector. Through a structured questionnaire, market perception of how oil will be investigated by the handling companies, attempting to examine the competition levels seen in the domestic wholesale market and oil retail distribution.
The analysis will be based on current and changing institutional context of the legislative regime for the carriage of liquid fuels develops a significant barrier to entry for new competitors. Additionally, it will be an effort tracking key parameters influence the development of a self-organised sales network in retail petroleum marketing sector and to fix specific problems. Finally, it will attempt a mapping current situation in the industry, through S.W.O.T. analysis and propose specific policies for the optimal functioning of the retail network.
Postgraduate Studies Programme
Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων για Στελέχη (Executive MBA)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
139Language
GreekCollections
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Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές