Οικονομοτεχνική ανάλυση και αξιολόγηση ηλεκτρονικού επιχειρείν σε ασφαλιστικό οργανισμό

View/ Open
Keywords
Επιχειρηματικότητα ; Ηλεκτρονικό επιχειρείν ; Ηλεκτρονικό εμπόριο ; Επιχειρηματικό πλάνο ; Ασφαλιστικές εταιρείες ; Entrepreneurship ; e-Business ; e-Commerce ; Business plan ; Insurance companiesAbstract
The development of an integrated business plan is a key factor in ensuring a
competitive advantage for a business in the market of interest.
The aim of the work was to draw up a business plan oriented towards the
adoption of the principles and methods of e-business for an insurance company,
hereinafter referred to as “the Insurance Company”.
For the Insurance Company, it is proposed to further integrate e-business into
its actions in order to increase its market share while increasing profitability, reducing
operating costs, and characterizing the company as a pioneer in e-business.