Στρατηγικές μάρκετινγκ ξενοδοχείου στη Κεφαλονιά
Master Thesis
Date
2017View/
Keywords
Ξενοδοχειακές επιχειρήσεις ; Οργάνωση και διοίκηση ; Μάρκετινγκ ; Τουριστικό μάρκετινγκ ; Κεφαλονιά ; Στρατηγικός σχεδιασμός ; ΑνταγωνισμόςAbstract
This thesis is titled hotel marketing strategies in Kefalonia and consists of five chapters. The first chapter includes the concept of marketing, the definition of tourism marketing, the marketing mix as well as the strategies and their control.
The second chapter includes the analysis of Kefalonia's hotel industry, the island's environment as well as arrivals.
The third chapter includes the presentation of Paspalis Hotel, which has been the subject of the survey. This chapter describes the hotel and is presented in the form of a marketing mix.
The fourth chapter includes the research methodology, its purposes and its results. The last chapter includes the conclusion of the work.
Postgraduate Studies Programme
MBA Tourism Management - Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων - Μάνατζμεντ ΤουρισμούDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
80Language
GreekCollections
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Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές