Ανάλυση της αγοράς κρουαζιέρας : οικονομικές δυνατότητες κια προοπτικές της ελληνικής περίπτωσης
Cruise is a unique experience of a journey which is not limited to the transport, but includes also leisure, entertainment and a wide range of services offered to the passenger on board. It is maybe the most important factor of tourism and one of few industries with such an increase. Caribbean is still "The Queen" of the cruise industry, but the Mediterranean Sea has the potential to become the new one. Furthermore, hundreds of cruise ships arrive in Greek harbors every year, such as Piraeus, because of the islands, the beautiful landscapes, the history and the culture. In the case of the greek passengers, cruise is not popular yet, because they are not familiar with this concept of travel and leisure. Moreover, the greek ports face problems mainly on infrastructure and services, however they make efforts to modernize and improve them with visible results.