Το κινητό επιχειρείν (m-commerce) ως πηγή ανταγωνιστικού πλεονεκτήματος: η περίπτωση της ελληνικής επιχείρησης
SubjectΗλεκτρονικό εμπόριο ; Ανταγωνισμός ; Παιχνίδια, Τυχερά ; Electronic commerce ; Mobile commerce ; Competition ; Sports betting
With the help of wireless and mobile technology, society in general comes face to face with changes in the way of operation handling such as trade and transactions and inventory management and banking as well. Thus emerges a new modern business sector, which is called m- business, bringing a wealth of opportunities and challenges, which many describe as a transformation of the e-business. The key element of m- commerce is centered on convenience and if the market become more of a hassle than a convenience, consumers will abandon the transaction and proceed to a company that is mobile friendlier. Businesses today must not only accept these changes, but also embrace them in order to stay in the game. For the purpose of this paper the scientific literature regarding the theoretical framework of the mobile business and its competitive advantage were studied, and then the case of the Greek company 'OPAP S.A.' was investigated. OPAP S.A. as a leader in mobile gaming has potentials in mobile subscribers to buy products and become users of its applications, upholding the vision of a new ecosystem for mobile gaming. The advanced mobile gaming products of the company cooperate now days with mobile operators and messaging applications.