Η στρατηγική της εταιρικής κοινωνικής ευθύνης στις σύγχρονες επιχειρήσεις
AdvisorΠέκκα - Οικονόμου, Βικτωρία
KeywordsΕταιρική κοινωνική ευθύνη ; Επιχειρήσεις ; Αειφόρος ανάπτυξη ; Στρατηγικός σχεδιασμός ; Κοινωνική πολιτική
The purpose of this essay thesis is to present benefits from implementing corporate social responsibility as part of their strategy, with the aim of achieving a competitive advantage. Initially, the first chapter analyzes the concept, the institution and the characteristics of the corporate social responsibility through analyzes and conclusions of both the domestic and the international scientific literature of recent years. Then, the second chapter analyzes the basic triple principle of CSR, which is the economic, environmental and social as well as its dimensions and its application areas. This chapter will develop the benefits that come from this from the adoption of relevant practices, both to achieve its sustainable development more environmentally friendly and to ensure the viability of businesses, linking CSR concepts and sustainable development. Additionally, the correlation is analyzed of CSR in the sense of corporate governance, given the ethical element that is shapes the second in modern business. The third chapter analyzes the composition of modern business environment and presents the strategic planning process of a business unit. This is done by controlling the external and internal environment resulting in the SWOT analysis and reflects opportunities - threats external business environment, and its strengths - weaknesses internal business environment. Then the wider / macro- the business environment, the dimensions that shape it, the socio- cultural, political-legal, economic and technological. Finally, it is analyzed direct / micro-enterprise environment through the use of its model Porter.This is the analysis of the inner environment and the selection, configuration and implementation of the strategy. By choosing the right strategy is achieved competitive advantage. The fourth chapter analyzes the ways of implementing corporate social responsibility, ways of publicizing it, the measurement indicators for its evaluation and the existing ones standards set up for CSR. In summary, corporate social responsibility it is implemented with the stages of programming, action, control and valuation, and completes with feedback. Measuring pointers are a series standards that help businesses properly assess the use of CSR. End, in this chapter are listed the ways the company can cite publicly its practices as well as the monitoring of results by the public is an important factor in its evolution. The fifth and last chapter lists the advantages and some potential disadvantages of CSR from the implementation of its business strategy.