Οι συστάδες επιχειρηματικών δραστηριοτήτων (clusters) ως παράγοντας επιρροής της ανταγωνιστικότητας των επιχειρήσεων
Clusters as a factor affecting firm competitiveness
KeywordsΑνταγωνιστικό πλεονέκτημα ; Συστάδες επιχειρηματικών δραστηριοτήτων ; Clusters ; Firm competitiveness ; Competitive advantage
Firm competitiveness is a matter that concerns the research community for decades. The globalized market creates new opportunities for firms and simultaneously increases the challenges they have to address. In this context, firm competitiveness and the ways of achieving it, are more significant than ever. Although the globalisation of the economy is being established rapidly, the phenomenon of firms networking within a specific geographical area in order to increase their competitiveness is apparent. This thesis approaches the concept of firm competitiveness and its correlation to the concept of business clusters. Its main purpose is the understanding of how the participation of a firm in a cluster affects its competitiveness. For that reason, primary data were collected through questionnaires to firms, participating in Greek clusters and the relevant analysis was performed.