Διεθνής επιχειρηματική δραστηριότητα : η περίπτωση των ελληνικών εξαγωγών

Μούγιου, Αικατερίνη

International business activity : the case of Greek exprorts

Master Thesis

Author

Μούγιου, Αικατερίνη

Date

2015-09

Abstract

The modern uncertain reality has turned the business environment into an international arena, where companies, coming from a multitude of countries, are struggling frantically to keep "alive". The current conditions of the global economy make the need of business to operate in markets outside national borders vital and urgent. The current financial climate does not leave room for businesses to remain aloof and detached from the outside world. Given the present financial situation, in which the global community is, the survival and the development of enterprises are most directly dependent on the adoption of an appropriate internationalization strategy. However, before a business make an international expansion, it must estimate the risks, the advantages and the disadvantages of such an action, the return that will be gained and the types of the internationalization strategies that are in accordance with its policy and philosophy. Once it takes the decision to expand, the company should continue directly to the stage of organization. At this stage, accurate information, careful study and detailed evaluation of all parameters are required for the development of Market Research, the organization of the Marketing Mix, the determination of the pricing policy and the determination of the Distribution Networks. Additionally, because of the fact that a business international expansion is a complex process that involves risks and requires special attention, the competent bodies have created specific mechanisms and procedures to facilitate the smooth operation of the export activity. These procedures concern the contract agreements, the implementation of international trade transactions, ways of settlement and all the individual parameters associated with the coverage of both counterparties. On the study of exports at the country level, in the case of Greece, exports undoubtedly play a key role in the sustainability of the Greek economy. This fact becomes clear through the analysis and the presentation of statistical data and financial figures that follow in the main part of the paper. The estimation of the relationship between exports and GDP, Growth Rate, Competitiveness and the Trade Balance evaluation "reveal" the value of exports to the Greek economy. Finally, this paper deals with the export activity in the case of Greek Small and Medium Enterprises (SMEs). This project aims to research and study the extroversion of Greek SMEs, which are the driving force of the Greek economy. The Greek SMEs are the most affected enterprises by the outburst of the most severe financial downturn of recent years. And although they face serious problems in a daily base they are trying, through the only available means called "Exports", to stand up and if not to be developed further, at least to survive.

Postgraduate Studies Programme

Οικονομική και Επιχειρησιακή Στρατηγική

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

152

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/9032

Collections

Τμήμα Οικονομικής Επιστήμης

Show full item record

Except where otherwise noted, this item's license is described as
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές