Πρότυπα χρήσης υπηρεσιών e-Banking από πελάτες των τραπεζών και το μάρκετινγκ ψηφιακών υπηρεσιών

Σπυρόπουλος, Ευάγγελος

Master Thesis

Author

Σπυρόπουλος, Ευάγγελος

Date

2013-12

Abstract

The work consists of the following chapters: (Chapters 1-3): In these chapters provides an overview of the relevant bibliography, which defines the basic concepts of marketing and e Μarketing. Detailing concepts of Marketing in the banking sector and the e-Banking. Also listed the features and benefits associated with the use of Internet Banking. (Chapters 5-6): In these chapters describes the case study. Specifically reviewing the Internet Banking and then presents the results of a survey done by questionnaire. Finally presented the findings on the use and penetration of Internet Banking.

Postgraduate Studies Programme

Τεχνοοικονομική Διοίκηση και Ασφάλεια Ψηφιακών Συστημάτων

Department

Σχολή Τεχνολογιών Πληροφορικής και Επικοινωνιών. Τμήμα Ψηφιακών Συστημάτων

Number of pages

123

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/8414

Collections

Τμήμα Ψηφιακών Συστημάτων

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