Από την πολεμική στρατηγική στην επιχειρησιακή στρατηγική: εφαρμογές & παραδείγματα
From military strategy to business strategy: applications & examples

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Στρατηγική ; Στρατηγικός σχεδιασμός ; ΠόλεμοιAbstract
This study’s aim is the analysis, the comparison and how the strategy of war is connected with the business strategy, through a thorough presentation of martial principles which expressed and applied by the Chinese general and philosopher Sun Tzu, the Greek marshal Alexander the Great and the Florentine politician, author, diplomat and thinker Niccolo Machiavelli. Additionally, in this project is studied the usefulness of the principles of war strategy and their applicability to the complex procedure of business strategy. More specifically, in the first part is becoming a theoretical approach of the concept of strategy and other inherent concepts. Moreover, particular reference is made in three major battles in which implemented innovative strategies and tactics and in the way that strategy is connected with policy. In the second part, we analyze extensively the above-mentioned major strategic personalities of global range which either through writing books or through practical methods are considered authenticity in the very special and weighty sector of strategy. In the third and last part of the study, is made an attempt to connect the two different dimensions of strategy and is also made reference to strategic moves which the firms follow in domestic and in international level.