Φαρμακευτικό marketing
Pharmaceutical marketing
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Abstract
The Greek pharmaceutical industry is a sector that witnessed significant growth during the past decade. Despite the recent economic crisis, it managed to grow in size and perform productive investments. This paper deals with the science behind pharmaceutical marketing and examines the main characteristics of the pharmaceutical market.
Language
GreekCollections
Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 4.0 Διεθνές
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 4.0 Διεθνές