Οι ηθικές προεκτάσεις από την υιοθέτηση της τεχνητής νοημοσύνης στον τραπεζικό τομέα – Μελέτη περίπτωσης της Apple Card

Αλεξάκης, Ηλίας

The ethical implications of adopting artificial intelligence in the banking sector – Case study of the Apple card

Master Thesis

Author

Αλεξάκης, Ηλίας

Date

2026-04

Abstract

This paper examines the ethical implications stemming from the adoption of artificial intelligence within the banking sector. A comprehensive approach to the subject is achieved through the presentation of the main applications of artificial intelligence in banking operations, as ethical dilemmas cannot be assessed independently of the specific domains in which artificial intelligence is implemented. A review of the relevant literature reveals that artificial intelligence systems are extensively utilized in key areas such as customer service and service personalization, fraud prevention and detection, credit scoring and risk management, market analysis and investment management, as well as the development and security of banking information systems. The implementation of artificial intelligence across these domains raises significant ethical concerns related to privacy and data protection, algorithmic bias, accountability and the necessity of meaningful human oversight, system transparency and explainability, and the potential effects on employment within the banking industry. The study further examines the case of the Apple Card, which illustrates challenges associated, mainly, with accountability, human supervision, transparency and the explainability of algorithmic systems. The analysis suggests that mere regulatory compliance is insufficient to adequately address the complex ethical challenges arising from artificial intelligence adoption. Instead, the development of comprehensive strategies for the proactive and responsible management of such challenges is required, including the introduction of customer-centric AI governance and control mechanisms. Finally, the adoption of hybrid regulatory approaches is proposed, enabling adaptation to technological developments while maintaining regulatory consistency and safeguarding the ethical principles that underpin the functioning of the financial system.

Postgraduate Studies Programme

Πληροφοριακά Συστήματα και Υπηρεσίες

Department

Σχολή Τεχνολογιών Πληροφορικής και Επικοινωνιών. Τμήμα Ψηφιακών Συστημάτων

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/19179

Collections

Τμήμα Ψηφιακών Συστημάτων

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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα