Ο στρατηγικός ρόλος του demand planning στη βελτιστοποίηση του κεφαλαίου κίνησης μέσω supply chain finance στη φαρμακοβιομηχανία. Μελέτη περίπτωσης : Pfizer Inc.
View/
Keywords
Σχεδιασμός ζήτησης ; Χρηματοδότηση εφοδιαστικής αλυσίδας ; Κεφάλαιο κίνησης ; ΦαρμακοβιομηχανίαAbstract
This thesis examines the strategic role of Demand Planning in optimizing working capital through Supply Chain Finance practices in the pharmaceutical industry. The analysis integrates a theoretical framework of key performance indicators (MAPE, bias, service level, FVA, DIO, DSO, DPO, CCC) with empirical data from a Pfizer case study covering the period 2020–2024. The findings demonstrate that improving forecast accuracy and reducing forecast bias decrease demand uncertainty. This, in turn, enables the reduction of safety stock levels, increases inventory turnover, and leads to lower Days Inventory Outstanding.
The integration of these processes within an Integrated Business Planning (IBP) framework, combined with tools such as demand sensing, control towers, and multi-echelon optimization, contributes to better alignment between operational and financial objectives. However, limitations are identified regarding the generalizability of the findings to smaller organizations. Overall, the results indicate that the combination of Demand Planning practices and Supply Chain Finance solutions can serve as a key lever for reducing working capital and enhancing supply chain resilience.
Postgraduate Studies Programme
Βιομηχανική Διοίκηση και ΤεχνολογίαDepartment
Σχολή Ναυτιλίας και Βιομηχανίας. Tμήμα Βιομηχανικής Διοίκησης και TεχνολογίαςNumber of pages
101Language
GreekCollections
Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα