Η επίδραση του ηλεκτρονικού μάρκετινγκ στην ανάπτυξη εκπαιδευτικών υπηρεσιών στην περιφέρεια : η περίπτωση της Πελοποννήσου
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Keywords
Ηλεκτρονικό marketing ; Εκπαιδευτικές υπηρεσίες ; Ψηφιακή παρουσία ; Περιφέρεια ΠελοποννήσουAbstract
This undergraduate thesis investigates the impact of electronic marketing on the development of educational services in regional areas, focusing on the case of the Peloponnese in Greece. Through an extensive literature review and quantitative analysis of 411 survey responses, the study explores public perceptions, preferences, and expectations regarding the digital presence of educational organizations.
Findings reveal that the majority of respondents consider a strong digital presence essential for the survival and growth of educational institutions in peripheral regions. Key factors influencing decision-making include clarity of information, professional aesthetics, transparency in pricing, and consistent updates. Channels such as social media, email marketing, and well-structured websites are identified as the most influential digital tools.
The study also highlights significant challenges faced by organizations, including lack of specialized personnel and limited financial resources. To address these, the thesis proposes accessible digital tools and targeted strategies to enhance visibility and engagement. Lastly, it offers concrete recommendations for both educational institutions and policymakers to support the digital transformation of education in regional contexts and strengthen access and competitiveness through technology.
Postgraduate Studies Programme
Οικονομική της Εκπαίδευσης και Διαχείριση Εκπαιδευτικών ΜονάδωνDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
190Language
GreekCollections
Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού 3.0 Ελλάδα
Αναφορά Δημιουργού 3.0 Ελλάδα