Επιχειρηματικές προοπτικές του AI

Αγγελόπουλος, Ιωάννης

Business prospects of Artificial Intelligence (AI)

Master Thesis

Author

Αγγελόπουλος, Ιωάννης

Date

2025-01

Abstract

This thesis examines the business prospects of Artificial Intelligence (AI) and its importance for society and the economy. The purpose of the thesis was to study and analyze the manifestations of AI in terms of its usefulness in society and entrepreneurship. It begins with an overview of the definition and applications of AI, followed by a historical review, highlighting the rapid evolution of the technology. It then discusses the applications of AI in various fields, such as everyday life, public administration, education, and business, and highlights the reasons why it is a global phenomenon, such as improving efficiency and promoting innovation. Particular emphasis is placed on the contribution of AI to entrepreneurship, where companies are leveraging it to save financial and human resources, improve their supply chain, and optimize their products and services. The social, ethical, and economic challenges posed by the development of this new technology are highlighted, such as privacy concerns, inequality of access, and the impact on the labour market. The paper highlights the need for regulatory frameworks by agencies and governments to mitigate them. It further examines its future prospects, and the opportunities presented by its use, if properly exploited. Through case studies such as Amazon, TikTok, and Tony's Chocolonely, it illustrates how AI has transformed business strategies. This thesis concludes that AI is a driver of growth, with the need for ethical use of technology being essential to reduce risks and enhance its benefits.

Postgraduate Studies Programme

Οικονομική και Επιχειρησιακή Στρατηγική

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

100

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/17719

Collections

Τμήμα Οικονομικής Επιστήμης

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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα