Pop goes the world : the power of American popular culture as a global soft power factor - Theoretical frameworks and critical perspectives

Master Thesis
Συγγραφέας
Asimakis, Anastasios
Ασημάκης, Αναστάσιος
Ημερομηνία
2024-11Επιβλέπων
Tziampiris, AristotleΤζιαμπίρης, Αριστοτέλης
Προβολή/ Άνοιγμα
Λέξεις κλειδιά
American popular culture ; Geopolitics ; Geopolitical factor ; Soft power ; AttractionΠερίληψη
This thesis comprehensively explores the concept of soft power, with a focus
on its role in shaping international relations through American popular culture.
Beginning with an overview of Joseph Nye's foundational work on soft power, the study
delves into the evolving theoretical frameworks proposed by various scholars. It
assesses the impact of American pop culture on a global scale, examining its influence
through music, movies, television, fashion, and technology. Critiques regarding cultural
imperialism are addressed, emphasizing the need for cultural authenticity and
responsible exchange.
The geopolitical implications of American soft power are analyzed, highlighting
its strategic use in diplomacy and international relations. The study acknowledges the
challenges posed by cultural homogenization, commodification, and perpetuation of
stereotypes, advocating for a balanced approach that fosters cultural authenticity and
mutual respect. Case studies on the global reception and adaptation of American culture
in diverse regions offer nuanced insights.
The digital era's role in democratizing cultural influence is explored,
emphasizing the need for strategic engagement with online platforms and technological
advancements. The study concludes with recommendations for policymakers, cultural
institutions, and scholars, emphasizing adaptability, inclusivity, and continued research
in navigating the dynamic landscape of global soft power dynamics. Overall, this thesis
provides a comprehensive and insightful exploration of American soft power, offering
valuable perspectives for academics, policymakers, and cultural stakeholders in the
evolving multipolar global arena.