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dc.contributor.advisorTziampiris, Aristotle
dc.contributor.advisorΤζιαμπίρης, Αριστοτέλης
dc.contributor.authorAsimakis, Anastasios
dc.contributor.authorΑσημάκης, Αναστάσιος
dc.date.accessioned2025-02-12T08:42:53Z
dc.date.available2025-02-12T08:42:53Z
dc.date.issued2024-11
dc.identifier.urihttps://dione.lib.unipi.gr/xmlui/handle/unipi/17452
dc.format.extent62el
dc.language.isoenel
dc.publisherΠανεπιστήμιο Πειραιώςel
dc.rightsΑναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/gr/*
dc.titlePop goes the world : the power of American popular culture as a global soft power factor - Theoretical frameworks and critical perspectivesel
dc.typeMaster Thesisel
dc.contributor.departmentΣχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Διεθνών και Ευρωπαϊκών Σπουδώνel
dc.description.abstractENThis thesis comprehensively explores the concept of soft power, with a focus on its role in shaping international relations through American popular culture. Beginning with an overview of Joseph Nye's foundational work on soft power, the study delves into the evolving theoretical frameworks proposed by various scholars. It assesses the impact of American pop culture on a global scale, examining its influence through music, movies, television, fashion, and technology. Critiques regarding cultural imperialism are addressed, emphasizing the need for cultural authenticity and responsible exchange. The geopolitical implications of American soft power are analyzed, highlighting its strategic use in diplomacy and international relations. The study acknowledges the challenges posed by cultural homogenization, commodification, and perpetuation of stereotypes, advocating for a balanced approach that fosters cultural authenticity and mutual respect. Case studies on the global reception and adaptation of American culture in diverse regions offer nuanced insights. The digital era's role in democratizing cultural influence is explored, emphasizing the need for strategic engagement with online platforms and technological advancements. The study concludes with recommendations for policymakers, cultural institutions, and scholars, emphasizing adaptability, inclusivity, and continued research in navigating the dynamic landscape of global soft power dynamics. Overall, this thesis provides a comprehensive and insightful exploration of American soft power, offering valuable perspectives for academics, policymakers, and cultural stakeholders in the evolving multipolar global arena.el
dc.contributor.masterAmerican Studies: Politics, Strategy and Economicsel
dc.subject.keywordAmerican popular cultureel
dc.subject.keywordGeopoliticsel
dc.subject.keywordGeopolitical factorel
dc.subject.keywordSoft powerel
dc.subject.keywordAttractionel
dc.date.defense2025-02-07


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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα

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Η δημιουργία κι ο εμπλουτισμός του Ιδρυματικού Αποθετηρίου "Διώνη", έγιναν στο πλαίσιο του Έργου «Υπηρεσία Ιδρυματικού Αποθετηρίου και Ψηφιακής Βιβλιοθήκης» της πράξης «Ψηφιακές υπηρεσίες ανοιχτής πρόσβασης της βιβλιοθήκης του Πανεπιστημίου Πειραιώς»