Στρατηγικό μάνατζμεντ και ανταγωνιστικά πλεονεκτήματα στον τομέα της πληροφορικής, μελέτη περίπτωσης
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Εταιρεία πληροφορικήςAbstract
This dissertation focuses on the analysis of the fundamental principles of Strategic Management while also examining the evolution of technology over time. Furthermore, it explores how companies in the information technology sector leverage technology to achieve strategic advantages in a highly competitive business environment. Lastly, the dissertation concludes with the presentation and analysis of a specific case study, which supports the theoretical approach and highlights the practical application of the concepts discussed.
The objective of this work is to synthesize theoretical and practical elements by combining the theory of strategic management with the dynamic evolution of technology and its business utilization. Through the case study, the pivotal role of strategic choices and technological innovations in achieving sustainable competitiveness is thoroughly examined.