Στρατηγικές ψηφιακού μάρκετινγκ σε νοσοκομεία και υπηρεσίες υγείας
Digital marketing strategies in hospitals and healthcare services

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Keywords
Healthcare sector ; Medical facility marketing ; Digital marketing ; Social media marketingAbstract
The purpose of the current thesis is to present the operation of Social Media in the Health Sector, either as part of the advertising promotion, or as a useful tool for representatives and health workers as well as for people who are sick. The approach to the subject concerns the focus on marketing as a concept initially, and consequently its new dimensions as a consequence of technological development and its use in the Healthcare Sector. Medical facility marketing, digital marketing, social media marketing are part of the set of features presented, while another part of the study looked at the forms of social media.
Decisive importance was the part of the work concerning the characteristics of social media, as well as their purpose from health representatives and from people who are sick. This was also the trigger of this diplomatic work, given the fact that their use proved to be of significant help in the Health Sector. In addition, special mention is made of the interaction of social media with the age group of the so-called millennials (generation Y). The combination of digital technology and health have an absolute effect on the general population, the character of which is presented and analyzed thoroughly.