Consumer protection in the banking sector : a behavioral economic approach
Η προστασία του καταναλωτή στον τραπεζικό τομέα : μια προσέγγιση με τα εργαλεία των συμπεριφορικών οικονομικών
Master Thesis
Author
Michael, Katerina Y.
Μιχαήλ, Κατερίνα
Date
2024Advisor
Hatzis, AristidesΧατζής, Αριστείδης
View/ Open
Keywords
Behavioural economics ; Nudge theory ; Economic analysis of law ; Banking contracts ; Cognitive bias ; Nudges ; Liberal paternalism ; Behavioral economicsAbstract
This thesis explores the application of behavioural economics on consumer protection in banking contracts. It begins by examining the main issues surrounding the relationship between financial institutions and individuals. Subsequently, it provides an introduction to the field of behavioural economics, illustrating its main principles and how they can be applied in addressing consumer protection. Lastly, nudges are being presented as potential tools that could mitigate the identified concerns and eventually ensure better and more informed decision-making by consumers.