Πλοήγηση Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων ανά Συγγραφέα "Grujic, Maja"
-
Retail offer advantage through brand orientation in Luxury, high fashion stores
Grujic, Maja (2007-05-22)This thesis provides a conceptualisation of brand orientation within the context of fashion retailing, specially the luxury, or, so-called, high fashion retailing. Most of the high fashion sold today is ready to wear ...