Social media & διοίκηση ανθρώπινου δυναμικού στη ναυτιλία
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Keywords
Social media ; Ναυτιλία ; Ανθρώπινο δυναμικό ; HRAbstract
This paper explores the intersection of human resource (HR) management and social media from the perspective of the corporate and maritime industries. First, the importance of social media in corporate HR practices is analyzed, showing how traditional methods are evolving with the integration of social media. Their impact on HR strategies such as recruitment, employee engagement, employer branding and talent management is examined.
The focus then shifts to the maritime industry, where the paper explores the evolution of HR techniques in this sector. Historical milestones and possible future developments are presented, with a focus on the increasing importance of social media in HR management. The way in which social media is integrated into HR processes and influences recruitment, employee engagement, employer branding and talent management in maritime companies is analyzed.
The paper also dives into the challenges of implementing social media in maritime operations, such as privacy and data security concerns, understanding the social media landscape and harmonizing HR policies with international regulations. Best practices for social media engagement, training of HR staff on social media proficiency and the use of analytical tools for data-driven decision making are examined.
The paper seeks to provide a comprehensive assessment of how HR practices are impacted by social media in both corporate and maritime contexts, and to examine the challenges and opportunities presented.