Ο ρόλος της επικοινωνίας σε θέματα περιβάλλοντος και ενέργειας
The role of communication in environmental and energy matters
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Keywords
Επικοινωνία ; Περιβάλλον ; Ενέργεια ; Υπεύθυνη περιβαλλοντική συμπεριφορά ; Περιβαλλοντική εκπαίδευση ; Αειφόρος ανάπτυξη ; Πολιτική προστασία ; Μέσα Μαζικής Ενημέρωσης ; Περιβαλλοντικά θέματα και κρίσειςAbstract
The present master's thesis prepared in the context of the Master's program "Climate Crisis and Information and Communication Technologies" of the University of Piraeus, department "Digital Systems" is divided into two parts: the theoretical part and the research part. The theoretical part of this has as its methodology the bibliographic review of foreign and Greek language literature. The topic of the thesis is a major issue in relation to environmental matters and the influence of the mass media on the prevention and protection of these issues. The purpose of this thesis is to examine the role played by communication in environmental and energy matters.
In the long course of the Earth, climate changes came as a result of mainly anthropogenic factors. The main impact of climate change is the increase in temperature, with dramatic consequences for all living things on Earth and for the natural environment itself. Our "home", as the environment could be described, is being destroyed and we, as its "residents", are called upon to take drastic measures to protect and preserve it. For an auspicious future, between nature and man, the need to take action and demonstrate a responsible environmental behavior on the part of man through appropriate environmental education becomes imperative so that each of us realizes the importance that the environment has in our lives. Equally, however, actions and measures must be taken at the national and international level, with appropriate measures of civil protection and sustainable development, since the environmental problems and the crises they create concern a global level.
In the modern era of the "knowledge society", media such as the internet, social media, etc., as well as all traditional mass media, support and strengthen the two-way flow of information and communication regarding environmental matters. The proper application of information in natural disaster management, by building strong relationships within society, not only increases trust and active participation of citizens, but also increases awareness, education and awareness of individual and collective responsibilities and roles.
The approach to the topic of the work starts with the theoretical examination of concepts such as crisis management, natural disaster, communication, communication strategy, sustainable development, mass media and ends with the study of environmental problems and crises in relation to how they are communicated to the general public, essentially examining the role of communication in environmental, energy and crisis issues.
The literature review led to research investigating the attitudes of citizens regarding communication on environmental and energy matters. The research objectives were related to the media on environmental, energy and crisis issues, the attitudes of citizens on how such issues are communicated but also how communication can contribute to the education of citizens and their awareness of sustainable development issues. The research was quantitative with a sample of 300 people and a cross-sectional design. The results showed that there is information on environmental issues and crises from the sample, but the communication is not necessarily equally reliable in its entire range. It was noteworthy that school appears to be an important source of environmental education that contributes to the establishment of environmental consciousness and therefore to environmental actions.