Η σχέση δικαίου προστασίας δεδομένων και δικαίου του ανταγωνισμού
The relation of data protection and competition law
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Keywords
Δίκαιο προσωπικών δεδομένων ; Δίκαιο ανταγωνισμού ; Προσωπικά δεδομένα ; Ανταγωνισμός ; Ψηφιακή αγορά ; Digital marketAbstract
This study focuses on the relationship between Competition Law and Personal Data Law. These two areas of law are dynamically evolving, complex and highly interacting. The development of new technological methods has fundamentally modified the way people and businesses communicate, organize and operate in general. Social media platforms, the Internet of Things, smart devices, digital commerce, artificial intelligence are only some – although quite significant – changes that have taken place in recent years, knowingly changing not only the legislative framework, but also the main principles, the way modern society and economy are organized and operate. The common ground of the majority of technological applications is the collection and, in general, the processing of personal data of the data subjects. The construction of zero-price markets, where the watching time of digital content and personal data have been converted into currency, thus constituting the consideration that businesses receive from users, has radically changed the way traditional markets were defined, analysed and operated under the rules of free competition. In the context of this study, an analysis of the basic concepts of both areas of law in question and the current legislative framework is carried out, as well as empirical issues and jurisprudence examples that confirm the connection between these two areas of law are addressed.