Άμεσες ξένες επενδύσεις μελέτη περίπτωσης Τιτάν στις ΗΠΑ και τη Σερβία

Φωτοπούλου, Ευθυμία

Foreign direct investments, the case study of titan at USA and Serbia

Master Thesis

Author

Φωτοπούλου, Ευθυμία

Date

2022-10

Abstract

This paper presents a general theoretical framework for Foreign Direct Investment (FDI) and then extends the analysis through the analysis of direct investment for the case study of Titan in the USA and Serbia. More specifically, in the first part of the analysis where a theoretical background for FDI is developed, a historical review is initially presented and then the steps that companies must follow in order to evaluate alternative markets, to estimate the corresponding costs, benefits and any risks and to select those markets with the greatest prospects for successful entry or expansion. Then the modes of internationalization (the modes of entry of a company in a foreign market) and the factors that determine the mode of entry by which a company will choose to expand internationally are mentioned. After the definition of FDI, the types of FDI are analyzed according to the method, motivations and type of expansion as well as according to the direction of the financial flows. Then the factors that influence investments of this type are presented and some theoretical approaches are listed that explain the motivations for undertaking an investment initiative on the part of the company. The second part of the analysis first presents a historical overview of the Titan Cement Group and then describes in detail its activity, its geographical presence as well as the corporate priority strategies and values of the cement industry in question. The group is then presented in the USA and Serbia after previously analyzing the financial situation for each host country separately and then commenting on some indicators related to Titan's economic, social and environmental performance for the period of 2015 -2021. Finally follows the presentation of the conclusions obtained.

Postgraduate Studies Programme

Οικονομική και Επιχειρησιακή Στρατηγική

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/14754
http://dx.doi.org/10.26267/unipi_dione/2176

Collections

Τμήμα Οικονομικής Επιστήμης

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα