Ανάπτυξη και οικονομοτεχνική αξιολόγηση καινοτόμου ιατροτεχνολογικού προϊόντος στον φαρμακευτικό κλάδο
New Product Development (NPD) & feasibility appraisal of innovative medical device in pharmaceutical industry
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Ιατροτεχνολογικό προϊόν ; Φαρμακοβιομηχανία ; Καινοτομία ; Αγορά ; ΣτρατηγικήAbstract
The era of the fourth industrial revolution and the technological boom has favored the emergence of innovation in the field of health and the immediate access to good quality products aimed at the sustainability of healthier populations. Medical devices are a specialized category of innovative products in the pharmaceutical industry, which differ in terms of research and development, legislation and human use in relation to other medicinal products.
The main objective of this feasibility study is to chart the exact course of design and development of an innovative medical device prior to the launch in the greek and international market. This is about a breakthrough product, which aims to expand the product range of a well-known brand, under the name "Jasmine Vaginal Douche". The research is based on the development policy of an innovative medical device for gynecological use by a specific greek company called "BLR Pharmaceuticals", that is considered a leader in the field of medical devices and gynecological treatment. The existence of this company is virtual and serves the purposes of the study in terms of shaping and implementing the product marketing strategy.
Postgraduate Studies Programme
Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων (ΜΒΑ)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
125Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα