Σύγχρονες ψηφιακές τεχνολογίες στην υπηρεσία του management και η χρηματοοικονομική αξιολόγηση της επένδυσης της εταιρίας. Η περίπτωση νεοσύστατης εταιρίας παροχής ψηφιακών υπηρεσιών στον τομέα της υγείας
Advanced digital technologies in the service of management and the financial evaluation of the company's investment. The case of a start-up company providing digital services in the field of health

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Keywords
Ψηφιακός πολιτισμός ; Έξυπνες πόλεις ; Προηγμένες ψηφιακές τεχνολογίες ; Management ; Εταιρία ; Εικονική πραγματικότητα ; Επαυξημένη πραγματικότητα ; Ολογράμματα ; Μεγάλα δεδομένα ; Ανοικτά διασυνδεδεμένα δεδομένα ; Χρηματοοικονομική ανάλυση ; Aξιολόγηση επένδυσηςAbstract
In the modern digital culture of the 21st century and due to the fact that the most advanced digital technologies are directly connected with the various digital service providers, the presence of Managers in organizations as well as interdisciplinary cooperation are deemed necessary. Furthermore, since culture is directly related to concepts such as education, health, entertainment, and social participation in general, the present essay addresses the role of modern technologies, which may be used to support best practices in the Management sector. Moreover, financial calculations are performed to evaluate the company’s investment.
This way, the role and quality characteristics of the Manager in this newly established company are stydied and advanced digital technologies are analyzed, namely VR, AR, holograms, Big Data, and Open Linked Data, as optimal aids for more effective Management. In addition, a complete financial analysis is performed and the company’s investment is evaluated.