Άμεσες και έμμεσες πωλήσεις στις διαδικτυακές και ψηφιακές πλατφόρμες

Ζούμπου, Αναστασία; Zoumpou, Anastasia

Direct and indirect sales in digital platforms

Master Thesis

Author

Ζούμπου, Αναστασία

Zoumpou, Anastasia

Date

2022

Abstract

E-business has been widespread nowadays, with e-commerce being a main part of it. More and more companies are turning to e-commerce, either on direct or indirect sales (marketplace / reseller). The purpose of the study is to analyze these forms and to find out under which conditions is preferable each one. For a better understanding of the digital market, there is an analysis of the digital platforms and their features. A distinction is made between two-sided and multi-sided platforms. Direct and indirect sales are also used by Netflix. Even the change of the business model of the platform was crucial for its subsequent development. This platform does not stay in the retransmission of movies only through its platform (directly) but also through big pay-TVs (indirectly). The reasons for choosing this policy are analyzed and the advantages and disadvantages of each form are described, with emphasis on the platform's policy in two countries, in Greece and in the United Kingdom.

Postgraduate Studies Programme

Οικονομική και Επιχειρησιακή Στρατηγική

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

101

Language

English

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/14320
http://dx.doi.org/10.26267/unipi_dione/1743

Collections

Τμήμα Οικονομικής Επιστήμης

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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα