Διπλωματική εργασία μάρκετινγκ πολιτιστικών οργανισμών, η περίπτωση του Βιοτεχνικού - Βιομηχανικού Εκπαιδευτικού Μουσείου Λαυρίου
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Keywords
Βιοτεχνικό - Βιομηχανικό Εκπαιδευτικό Μουσείο Λαυρίου ; Πολιτιστικό μάρκετινγκ ; Πολιτιστική διαχείριση ; Επιχειρησιακό σχέδιο ; Επιχειρησιακό σχέδιοAbstract
The tools that the science of marketing gives us are now essential for any organization that wants to have a healthy and successful presence in the field in which it operates. With the applications it provides, it can make estimates and various predictions and move accordingly. In fact, many times, the marketing that will be followed plays a prominent role in the course of each organization.
The same is necessary for the field of culture. We must not forget that cultural management as a part of marketing is becoming more and more necessary nowadays. The concept of culture, however, must be examined and its success measured by factors that differ from what is common in most businesses.
In particular, when considering a museum business strategy, profit should not be measured in terms of money. The purpose of the museum is not its financial profit, after all, but the education and the formation of a cultural culture.
For the purposes of this work, the environment in which the Industrial-Industrial Educational Museum of Lavrio operates today is analyzed in order to organize an operational program for it.
Postgraduate Studies Programme
Οικονομική και Επιχειρησιακή ΣτρατηγικήDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
59Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα