Οικονομία διαμοιρασμού και οι επιπτώσεις της στο κλάδο της ξενοδοχίας
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Keywords
Οικονομία διαμοιρασμού ; Airbnb ; Τουρισμός ; Βραχυχρόνια μίσθωσηAbstract
Tourism is a social phenomenon that has been evolved over time providing a great experience to travelers. It is worth mentioning that, nowadays, sharing economy has been evolved rapidly due to the flexibility that internet provides. More specifically, over the past years, it has made its appearance both nationwide and globally and has been expanded into various branches of entrepreneurship especially in the tourism sector. Internet platforms such as Airbnb, are being widely used in most European cities, including Athens. This development has particularly affected the tourism industry in various ways.
In this work, we aim to investigate the impact of the Airbnb platform in Greece but also and in other European countries. Many real estate owners, taking into advantage the loose legislation polices, choose to lease their houses for a short term as an opportunity to increase their income. However, the short-term lease in Greece has affected the whole country and especially the Athenian market. Τhe use of the Airbnb platform seems to have a negative impact on several hotel revenues, hurting local catering providers as well as their employees. Finally, the results of two different swot analyses from the perspective of the Airbnb platform and the host are illustrated, providing valuable information about the opportunities, weaknesses and threats they may face in the future.