Λήψη αποφάσεων διαμόρφωσης τιμών σε συναλλαγές Β2Β
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Keywords
Συναλλαγές Β2Β ; Δυναμική τιμολόγηση ; Μοντέλα προσομοίωσης ; Μέθοδος Monte CarloAbstract
The scope of this diploma thesis is the creation and the study of a price formation model in B2B transactions of a water treatment industry. The purpose is to obtain the initial results of the model and test its application in different scenarios (customer profiles, strategies, etc.) using Monte Carlo simulation. In particular, four different scenarios are studied and the response of the model to different strategies for each scenario is examined. It turns out that the Monte Carlo method can be an original tool in pricing and applied to different models with different characteristics and parameters.