Χρηματοοικονομική ανάλυση ομίλου Blue Lagoon Group

Αυγερινού, Αικατερίνη - Διονυσία

Financial analysis Blue Lagoon Group

Master Thesis

Author

Αυγερινού, Αικατερίνη - Διονυσία

Date

2020-06-18

Abstract

In the current worksheet we have the financial analysis and evaluation of Blue Lagoon Hotel Group. Blue lagoon group is a chain of luxurious (five and four stars) hotels on Kos island. The arrivals of foreigners in Kos island grow every year and the group is in the phase of development and extension, offering something completely different to its customers in order to make a good use of the island’s dynamic and of the Greek tourist product. The methodology of this dissertation is the one of comparative character for the five years period between the year of 2014 and 2018. With the use of the published financial statements and of the resulted financial ratios from them, results in regard to the course of the group are presented autonomous as in comparison with the hotel field. It is proposed mainly the reduction of the organization expenses and of reduction of the costs of goods sold according to the total sales in order to achieve better efficiency. It is also proposed the most effective use of the return on equity and of the capital turnover that is the restruction of the capital structure in order to have better indications for the longtime survival. Finally, the liquidity of the group and of its companies is rated very good with bigger efficiencies than the field. The usefulness of this current worksheet beyond the imprint of the financial statements and of the group financial ratios, comprise a serious indication for the hotel units in the country as well as for the extrapolation of secure conclusions for the course of the Greek tourist industry for the period between the years of 2014 to 2018.

Postgraduate Studies Programme

MBA Tourism Management - Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων - Μάνατζμεντ Τουρισμού

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

211

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/12868
http://dx.doi.org/10.26267/unipi_dione/291

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

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