Τιμολόγηση και προώθηση φαρμάκων

Μορφόπουλος, Κωνσταντίνος

Medicines pricing and pharmaceutical marketing

Master Thesis

Author

Μορφόπουλος, Κωνσταντίνος

Date

2020-06-10

Abstract

The preservation of health is a duty. Few seem conscious that there is such a thing as physical morality. " (Herbert Spencer, 1820-1903, British philosopher). The health should be valued as a gift and and be protected with respect. In this master's dissertation, I will refer to the strategy that pharmaceutical companies rely on to price the drugs and what applies in Greece. I will also talk about how the drug is produced and how it is promoted. Emphasizing the importance of the good of health, i also emphasize its noticeable difference from the other sectors of Economics. Is it as easy as setting a price for a lawn mower with the price you have to set for a drug that will relieve a patient with rheumatoid arthritis? Finally, there is a presentation of the pharmaceutical company VIANEX S.A. and an interview with Mr. Isidoros Kougioumtzoglou, Market Access Director of VIANEX S.A..

Postgraduate Studies Programme

Οικονομικά και Διοίκηση της Υγείας

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

109

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/12766
http://dx.doi.org/10.26267/unipi_dione/189

Collections

Τμήμα Οικονομικής Επιστήμης

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