Crowdfunding και εναλλακτικές μορφές χρηματοδότησης για νεοσύστατες επιχειρήσεις σε περίοδο κρίσης
Crowdfunding and alternative forms of financing for startups during crisis
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Keywords
Crowdfunding ; Παραδοσιακοί μέθοδοι χρηματοδότησης ; Εναλλακτικές μέθοδοι χρηματοδότησης ; Κίνητρα καταναλωτικού κοινού ; Πλατφόρμες crowdfunding ; Κατηγορίες crowdfunding ; Οφέλη και μειονεκτήματα crowdfunding ; Εκστρατεία crowdfunding ; Νομοθεσία crowdfunding ; Crowdfunding στον τομέα της βιοτεχνολογίας ; SWOT analysis για το crowdfunding ; SWOT analysis για το crowdfunding σε επιχειρήσεις βιοτεχνολογίαςAbstract
The purpose of this study is to analyze and evaluate the relatively new and constantly emerging crowdfunding phenomenon, which is a method of financing based on the internet and the power of public, especially during crisis. In this method, individuals offer money to finance a project or service through specialized crowdfunding platforms. In particular, in addition to the crowdfunding process described in detail, emphasis is placed on the advantages and disadvantages of this type of fundraising. It also describes the motivations and factors that drive the consumer audience to contribute to a business idea through crowdfunding as well as the characteristics that drive a campaign to success or failure respectively. To further understand crowdfunding and its contribution to the growth and empowerment of small and startups, other traditional and alternative financing methods are analyzed and compared to each other. The crowdfunding was analyzed for both Greece and Europe, according to the international literature, with the aim of the understanding of our country's position in relation to other European countries. Emphasis was also placed on the biotech industry and whether crowdfunding is beneficial for it or not. Finally, a SWOT analysis on crowdfunding is presented, both for businesses in general and for biotech companies, summarizing its characteristics compared to other financing methods.
Postgraduate Studies Programme
ΒιοοικονομίαDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςCorporate Department
Εθνικό και Καποδιστριακό Πανεπιστήμιο ΑθηνώνNumber of pages
142Language
GreekCollections
Except where otherwise noted, this item's license is described as
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές