Τουρισμός ευεξίας και στρατηγικές προώθησης

Πρεζάνη, Αικατερίνη

Wellness tourism and promotion strategies

Master Thesis

Author

Πρεζάνη, Αικατερίνη

Date

2019-10

Abstract

Tourism, which is constantly gaining in importance, constitutes one of the most considerable, if not the most considerable, source of income for Greece. Irrespectively of its minor or major fluctuations, it has contributed significantly to the prosperity of the country especially after the end of the Second World War. Recently, new alternative types of tourism have emerged including health tourism which constitutes one of the most contemporary kinds of tourism. People demonstrate the tendency to combine the improvement of their health and way of life with forms of entertainment and recreation. Distinct fields of health tourism are medical tourism and wellness tourism. Although the term health tourism encompasses both the concepts of medical and wellness tourism, these constitute two separate terms with different aims. The former focuses on prevention and relaxation while the latter on the treatment and cure of health problems combined with vacations spent in the same premises where the health services will be provided. Both of the above-mentioned types of tourism are as important for the Greek economy as all other types of tourism since their beneficial outcomes can attract large numbers of tourists.

Postgraduate Studies Programme

Οικονομικά και Διοίκηση της Υγείας

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/12483

Collections

Τμήμα Οικονομικής Επιστήμης

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