Η συμπεριφορά του καταναλωτή & οι παράγοντες που την επηρεάζουν
View/
Keywords
Συμπεριφορά ; ΚαταναλωτέςAbstract
With this scientific project, make a special effort to investigated a large part of the factors, that perhaps who affect people's behavior in their function as consumption.
Based on the rest of my studies in other disciplines I wanted to highlight mainly the side of various factors that may not have been analyzed to a large extent.
This scientific project is dividing into four main chapters, except the chapter of introduction.
First chapter includes the financial factors, the part of marketing and the society of consumerism, in comparison with their effect at the attitude of the consumer.
Second chapter contains many historical, political and ideological causes, that contributed the most into the configuration and all major changes of the world that were made into our world and of course with direct effect ion in the way that people react as consumers.
Third chapter is about the European Union, which especially for us in Greece, constituted the most important role of the configuration of our economic environment.
Fourth chapter at last contains a report into the most important and known religions, which since the time they exist, hand a very important part into the configuration of the society and also effected the personality of people and their action as consumers.