Τα μέσα κοινωνικής δικτύωσης και το ψηφιακό μάρκετινγκ
Social media and digital marketing
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Μάρκετινγκ ; Ψηφιακό μάρκετινγκ ; Μέσα κοινωνικής δικτύωσης ; Online προβολήAbstract
The current thesis is referred to the impact of social media on the business promotion and operation. This reference has emerged because social media have become an integral part of everyday life of modern people.
Marketing is a crucial business concept, as it is related to the promotion and the overall operation of a company and it keeps this important role and nowadays, through its digital form. The social media have contributed to this digital direction and the most known of them are the Facebook, Twitter, Instagram, Youtube and Linkedin.
Social media enable direct communication and enhance interactivity among their users. This fact, combined with the minimal cost of their use, has led various international and smaller Greek companies to incorporate the social media into the marketing mix they choose. The main benefits of using social media for a company are related to expanding its promotion and reaching a larger number of potential customers. However, the use of social media for business purposes must be continuous and in line with the overall strategic plan of the company.