Διαδικασίες και βέλτιστες πρακτικές λήψης στρατηγικών αποφάσεων: προσδιοριστικοί παράγοντες, προβλήματα και επιπτώσεις στην απόδοση των συγχρόνων οργανισμών

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Keywords
Λήψη αποφάσεων ; Προσδιοριστικοί παράγοντες ; Εμπόδια ; Απόδοση οργανισμούAbstract
The purpose of this Diploma Thesis is to study the process of making strategic decisions and how their effect can affect the performance of an organization or business.
More specifically, in the first chapter I studied decision-making as to its definition, historical background, ways of dealing with it through technical and various conditions and the various obstacles that may not have the desired results for companies.
In the second chapter, I considered it appropriate to make an important reference on the part of the strategy. The definition of the term, the types of strategies and their importance for making a decision.The third chapter refers to how the whole of the above vision relates to the performance of a business.
After the end of the theoretical part of my work, I did a case study on the Diageo spirits company and the Bacardi Limited company. So the second part of my work refers to the history of the two companies and the study of the strategies that followed.