Ικανοποίηση πελατών στην ασφάλιση υγείας

Μαζιώτη, Ελένη

Customer satisfaction experience metrics in life insurance

Master Thesis

Author

Μαζιώτη, Ελένη

Date

2017

Abstract

This work has subject «Customer satisfaction experience metrics in life insurance» and studies the degree of customer satisfaction by insurance companies. The first chapter analyzes the “Costumer Relationship Management” (CRM), the customer relationship management system. It reports its applications, its benefits, its failure factors, how it helps in running the business, and the reasons why the CRM system should be applied to a business. The second chapter refers to customer satisfaction. It analyzes the concept of customer, customer service, their basic needs and defines the concept of customer satisfaction. The third chapter refers to customer experience, consumer behavior, and consumer experience. The fourth chapter includes the research methodology and the fifth chapter includes the results of this.

Postgraduate Studies Programme

Οικονομικά και Διοίκηση της Υγείας

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/10908

Collections

Τμήμα Οικονομικής Επιστήμης

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