Customer-led lean operations and tools

Παούρη, Ηρώ; Paouri, Iro

dc.contributor.advisor	Μποχώρης, Γεώργιος
dc.contributor.author	Παούρη, Ηρώ
dc.contributor.author	Paouri, Iro
dc.date.accessioned	2017-10-31T09:04:49Z
dc.date.available	2017-10-31T09:04:49Z
dc.date.issued	2016
dc.identifier.uri	https://dione.lib.unipi.gr/xmlui/handle/unipi/10119
dc.format.extent	129	el
dc.language.iso	en	el
dc.publisher	Πανεπιστήμιο Πειραιώς	el
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.title	Customer-led lean operations and tools	el
dc.type	Master Thesis	el
dc.contributor.department	Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων	el
dc.description.abstractEN	The purpose of this master thesis is to show the importance of the customer experience and its improvement through the Lean management philosophy and techniques in a theoretical basis. There is a presentation of the literature review for both in order the reader to understand their terms. Moreover, we analyze the important tools of the customer experience such as the customer journey mapping. Touchpoints and channels are being presented also since they consist significant elements of the maps. Furthermore, as we continue we present the digital experiences through the websites and give some great examples in order to show their significance. Finally, there is an effort to show the common characteristics of both approaches and the way they can cooperate together to make customer experiences better and improve every potential problem. At the end, all the international bibliography is provided.	el
dc.contributor.master	MBA TQM International - Ευρωπαϊκό Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων – Ολική Ποιότητα με διεθνή προσανατολισμό (MBA TQM Int)	el
dc.subject.keyword	Customer experience	el
dc.subject.keyword	Lean management	el
dc.subject.keyword	Touchpoints	el
dc.subject.keyword	Wastes	el
dc.subject.keyword	Omni-channels	el
dc.subject.keyword	Value	el
dc.subject.keyword	Journey mapping	el
dc.subject.keyword	Lean and customer experience methodology	el

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Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές