Ανάλυση συνθηκών πρωτοβάθμιας υγείας και επιχειρηματικό σχέδιο διαγνωστικού κέντρου
Primary health care analysis and business plan of diagnostic center
Primary Health Care is considered the first level of care or the point of entry into the Healthcare System for the consumers. The importance of primary care is particularly important since its implementation has resulted in better levels of health for all and at a lower cost. For this reason, all developed nations have created functional primary health care networks, which are key structures in their health systems. In our country, despite decades of legislation, the government sector has failed to create and maintain an effective and efficient network of Primary Health Care. As a result, the demand for primary health services is great as well as the inequalities in access to them, while the private sector takes advantage of the weaknesses of the system. This study, accepting the above as a business opportunity, expects to draw a well detailed draft, which will use as a business tool for running a Diagnostic Centre. The Diagnostic Center 'ΕΥ BIO' will be an international standard clinical laboratory, which goal it is to provide the highest level of innovation in Medical Laboratory Diagnostics. At the same time, it will be the first fully equipped private Lab for genetic research and DNA analysis and identification in the city of Kalamata. Through thorough analysis of business strategy, marketing plan, costs and expected benefits, we will prove that the 'EY BIO' is a smart business idea and in the long-term, a healthy and profitable investment.