Άμεσες ξένες επενδύσεις στα Βαλκάνια την τελευταία πενταετία - Περίπτωση μελέτης της Eurobank στη Βουλγαρία
Direct foreign investments in Balkans last 5 years - Case study of Eurobank in Bulgaria
Μανδραβέλου, Σταματίνα Π.
Purpose of this dissertation is the study of Banking Sector in Balkans the last five years, after a huge economic crisis that erupt Europe with the core of this matter, Greece. In the first part of this dissertation, we study the case of Foreign Direct Investments and in particular, the Direct Investments in East European countries. Additional, we try to find results not only for the success of Greek Banks to expand in South East Europe, but also for the results of particular banks that connect with the general financial economy of Balkans, because of crisis that infest Greek Market. In the empirical part of this study, performed a case study of Eurobank in the Bulgarian banking sector. In particular the motives of Eurobank to invest in Bulgaria are listed, the strategy development in Bulgarian banking sector and the state of the investment from the beginning of Eurobank’s investment until today. The analysis of Eurobank Bulgaria or Post bank course performed using ratios as well as further analysis of the financial results of the institution in the last five years. From the analysis, presented also some conclusions which will help us to understand the level of success of the investment of Eurobank Group.