Ελκυστικότητα και προτιμήσεις καινοτόμων μεταλλικών νερών στην Ελλάδα
AdvisorΤσόγκας, Μάρκος - Μάριος
The purpose of this work is to theoretically construct a new innovative product on the bottled water market and the attractiveness of mineral bottled waters in Greece. The theoretical framework of the work gives a complete picture of the bottled water market nowadays, both in Greece and worldwide. At the same time, because the topic is about an innovative product, the reader can find information about innovation and entrepreneurship, but also about marketing as an element and expression of innovation. In the research part, a questionnaire that was answered by 153 people was conducted, which deals with the preferences and innovation of Greek consumers. The conclusions drawn from the statistical analysis show that for the Greeks functionality and space and time saving are of importance, while a new product should take into account their preferences regarding its important features.