Business plan of e-shop development
Keywordse-Commerce ; Online purchases ; e-Shop ; e-Commerce platforms ; Statistics ; Business plan ; CMS
In this thesis, an analysis of E-Commerce is first made. It is explained in more details what E-commerce is and its definition is given. The history of E-commerce follows as well as the categories into which this can be divided. In detail the pros and cons of the E-commerce are presented, both from the client’s and the entrepreneur’s point of view. There are also some statistics concerning online purchases. Afterwards we can see what an online store is and a simple example of how it works. Content management systems are an important part as they relate to modifying the content of an online site. Furthermore, the most well-known eCommerce platforms are presented with their main positive and negative features. There are also some statistics on the preference of using each eCommerce platform in Greece and worldwide. Finally, the analysis of the business plan for the E-shop development is made. More specifically, the mission, vision, product, market and entrepreneur’s profile for the E-shop are listed. This is followed by the SWOT analysis, Capex-Opex and the pricing analysis. The analysis of the financial forecasting for the product based on the use of the Gompertz and Logistic models could not be missing. The last section presents the cash flow calculations, the net present value, the internal rate of return, the payback period of the initial investment and the break-even point.