Μονάδες φροντίδας ηλικιωμένων : μελέτη περίπτωσης

Επιστήμη, Σαχιτζή

Elderly care units and senior's care : case study

Master Thesis

Author

Επιστήμη, Σαχιτζή

Date

2016

Abstract

The aim of the present thesis is to document the emergence and operation of elderly care units, as a response to the phenomenon of increasing life expectancy. Drawing on evidence from Europe and Greece, a wider picture of senior care is sketched, aiming to set the scene within which private initiatives transpire. Τhe thesis includes a historical recount of senior citizenship along with the significance of health and quality of life. Following this, European demographic indices are analysed as evidence of the everincreasing need to provide senior care services, at public and private level. A more thorough look is cast on European platforms that have emerged at private and nongovernmental level, tackling issues of social security and inclusion, senior benefits, nursing and care, among others. Following that, the thesis narrows its geographic focus on Greece, starting with the functioning of public structure as a response to the problems faced by elderly people. The rest of the paper focuses exclusively on private organisations providing senior care services, a section introduced by an overview of the legislative and institutional framework underpinning their creation and operation. The national macro-environment is, consequently unfolded via the PEST-DG and Porter analyses. Lastly, a case-study is conducted to zoom- in the structure and strategy choices of a leading organisation in the provision of elderly care services, MAREPI. The purpose of the case-study is to describe the specific experiences of an elderly care unit, operating in the Greek setting and evaluate its contribution at raising senior care standards and quality of life, at both individual and societal level. In order to achieve this, a review of the mission, vision and goals of the organisation is made, along with a thorough description of its structure (flow chart) and role-specific duties of its admin, medical, nursing, and support staff. Further adding to this, reference to the clientele of MAREPI is made, along with investment decisions on infrastructure and equipment. A SWOT analysis finally sheds some light on the micro-environment within which MAREPI operates. Lastly, reflections are made on the potential of amelioration of MAREPI’s elderly care services and enhancement of its competitive position, via suggestions to its strategic considerations, such as boost its market share, reconfiguring its target group and investing on innovations-generating activities.

Postgraduate Studies Programme

Οικονομικά και Διοίκηση της Υγείας

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

133

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/9929

Collections

Τμήμα Οικονομικής Επιστήμης

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