Access pricing model
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Τιμολόγηση ; ΚοστολόγησηAbstract
This piece of research constitutes an attempt to present and analyse concepts related to the modern economic environment. More specifically, this study focuses on the dominant position held by a company in the market as well as cases where there is an abuse of the dominant position, resulting in the price margin squeeze. In addition, examples of cases which have resulted in legal contentions and even government intervention through legislation are referred. Such an example is the case of the conflict between two Greek telecommunications companies, regarding to the pricing of the dominant company for the access of new companies into the market and the role of the Independent Authority “National Telecommunications and Tachydromeion - EETT", which is responsible for the adjustment, the inspection and the supervision of the telecommunications market.
Subsequently, this study presents some implemented methods of companies pricing in regard to the access of new companies to a market which was previously monopolistic. One of the above-mentioned methods is the type of ECPR - “Efficient Component Pricing Rule” (Willig [1979] -Baumol [1983]), in which this thesis focuses. As pricing methods are not always clear or applicable in all cases of new companies’ entry into a market, the authors of this investigation attempt to propose a new pricing type. After comparing it with ECPR and mentioning their differences, the advantages of the new type are presented as it best approximates perfect competition, thus increasing social welfare.