Οι φαρμακευτικές εταιρείες στην περίοδο της κρίσης
Pharmaceutical companies in the period of crisis
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Subject
Φαρμακευτική βιομηχανία και εμπόριο -- Διοίκηση και οργάνωση ; Στρατηγικός σχεδιασμός ; Παγκόσμια οικονομική κρίση, 2008-2009 ; Οικονομικές κρίσεις ; Pharmaceutical industry -- Management ; Strategic planning ; Global Financial Crisis, 2008-2009 ; Financial crisesAbstract
Purpose of this thesis is to study the impact of economic crisis in the pharmaceutical companies, with fundamental goal to show how it influenced and it influences their course, their strategies, and more widely the way they selected to face the negative effects. The purprose that was mentioned before was studied through individual studies: the study of their characteristics, the study of sector of action, the strategies of marketing and finally the management of their manpower. Τhe final conclusion is that pharmaceutical companies in the crisis should not stop to make investments and seek to differentiate in order to maintain their competitive advantage in the market.
Postgraduate Studies Programme
Οικονομικά και Διοίκηση της ΥγείαςDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
104Language
GreekCollections
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Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές