Εξέλιξη της αγοράς συμβουλευτικών υπηρεσιών στην Ελλάδα : ανάλυση τάσεων και στρατηγικών ανάπτυξης με βάση εσωτερικές πτυχές
Consulting services in Greece : market trends and growth strategies from an internal perspective
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Keywords
Συμβουλευτικές υπηρεσίες ; Ψηφιακός μετασχηματισμός ; Τεχνητή νοημοσύνη ; Ανθρώπινο κεφάλαιο ; ESGAbstract
This study examines the evolution and prospects of the consulting services market in Greece, focusing on the trends shaping it and the growth strategies adopted by consulting organizations, through the internal perspective of Grant Thornton. The theoretical background highlighted the central role of digital transformation, artificial intelligence, and ESG criteria in creating new opportunities for the industry, while human capital was recognized as a fundamental pillar of competitiveness. The quantitative research, conducted through a structured questionnaire addressed to employees of the company, confirmed that the Greek consulting market is experiencing dynamic growth. The findings revealed a positive assessment of Grant Thornton's strategy, with particular emphasis on skills development and expertise, while ESG was identified as an area requiring further enhancement. Overall, the study demonstrates that the sustainable growth of consulting organizations requires strategic investment in technology, human capital, and organizational agility, offering valuable insights for both the academic community and industry professionals.
Postgraduate Studies Programme
Οικονομική και Επιχειρησιακή ΣτρατηγικήDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
75Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα